This is a video about how a television commercial about the Olympus PEN E-PL1 camera was created using Olympus PEN cameras. To capture the television commercial in HD, the director of photography used several lenses with the interchangeable-lens PEN cameras to get just the right look for the ad. We had up to four PEN cameras in different positions rolling at all times and it was very exciting. After extensive testing and exploration with our director of photography and his team, we pushed the PEN cameras to their full potential and grew even more excited because we were capturing truly rich images on the actual product that we were advertising. It felt like we were doing something different, something real. The end result is a story that uses the medium as the message, and demonstrates the features of the camera by showing what consumers can do with the PEN. This is an important demonstrative asset in this highly integrated and digital campaign for the new Olympus PEN camera featuring television, print and online advertising. Many of today's consumers want a camera with the professional still image quality of a digital single lens reflex (DSLR) and high-definition (HD) video in a compact body that's as easy to use as a point-and-shoot. Thanks in part to an image sensor found in Olympus DSLRs that is approximately eight times larger than those in standard point-and-shoot cameras, the PEN delivers all this and more. Add the flexibility of high-quality interchangeable lenses ...
Keywords: Olympus, E-PL1, PEN, HD Video, Digital camera, TV Commercial, getolympus
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